MicroMax Business Strategies Help the Big Three

November 14, 2008.  MicroMax, Inc.'s earlier release of new technology to accelerate development of automotive mechatronics has been followed up with business case data for automotive OEMs and tier-1 suppliers.  Mx-Technology(TM) addresses key process areas in developing production mechatronics by reducing effort and increasing quality and efficiency. The new business-to-business strategy helps customers realize benefits such as:

• Increased business-to-business collaboration between OEMs and suppliers.
• Standardized engineering best practices for R&D, Advanced Engineering, and Production.
• Returns on investment (through cost reductions) are significantly larger than other software development and validation tools.

MicroMax's senior account manager, Larry Thiede, described the B-to-B as being "critical to not only stopping the current bleeding in automotives, but also an important step to help bring them back to health."